Readers first, then keywords. In the previous years, SEOs follow this trend: “keywords first, then content”. Now that Google has become more sohpisticated, and integrated more complex numerical linguistic methods into its algorithm, webmasters found out that it ain’t just the keywords that matter, but the related terms that revolve around your content. That means you can’t just repeat the word, “cheap cars for sale” twenty times in your paragraphs. It needs more substance (and related words) than that. It’s almost like writing for your readers alone, and not the search engines. But of course, it’ll be Google and the others who will determine your rankings.

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