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GOOGLE KONJUKTURA
Advertisements are rarely clicked

The time of the record is over Clicks: American Google users largely ignore the ads next to search results. The result: The advertising business of Google schwächelt. In the first quarter revenues grew by only meagre 1.8 percent.

New York - The business with advertisements for Google is immensely important. It makes a large part of the revenue generated by the search engine operator. ComScore berichtete, But as the "Wall Street Journal" with reference to the market research company ComScore reported that suffers the most lucrative business under increasingly poor click figures. Compared with the same month last year, the clicks on ads only by 2.7 percent.

The problem: Google only gets money from advertisers when Internet users on the ads continue. Consequently recorded the search engine providers in the first three months of the year only meagre earnings. Only by 1.8 percent they presented. In the final quarter of 2007, there had been a growth of 25 percent of it - to 48 percent in the previous quarter.

Already in January and February had poor results click the industry concern and the Google stock falling cleverly. Experts think that the collapse of CTR as a result of the weak U.S. economy. Google itself was a different explanation: The search engine providers led the decline on measures against unwanted random clicks.

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